Audi Design gets ex Jaguar Land Rover design head
16 Feb 2024|234 views
Audi has announced that Massimo Frascella will succeed Marc Lichte as the Head of Audi Design come 1 June 2024.
Frascella is an alumnus of the Istituto d'Arte Applicata and Design in Turin, and began his career at Stile Bertone. He is said to have served in positions at Ford and Kia, before holding leading roles at Jaguar Land Rover.
Audi Design further states that it is now setting the course for the coming generations of Audi models together with Massimo Frascella, and that the recent surges in technological innovation will decisively change shapes and functions across all vehicle segments.
Marc Lichte, meanwhile, has headed Audi Design since 2014. He first joined Audi from Volkswagen AG, leading the firm's exterior design studio. Lichte's time at Audi saw new generations of serial best sellers introduced as well as the brand's first standalone electric model series including the Audi e-tron, the e-tron GT, and the Q4 model family.
Audi has announced that Massimo Frascella will succeed Marc Lichte as the Head of Audi Design come 1 June 2024.
Frascella is an alumnus of the Istituto d'Arte Applicata and Design in Turin, and began his career at Stile Bertone. He is said to have served in positions at Ford and Kia, before holding leading roles at Jaguar Land Rover.
Audi Design further states that it is now setting the course for the coming generations of Audi models together with Massimo Frascella, and that the recent surges in technological innovation will decisively change shapes and functions across all vehicle segments.
Marc Lichte, meanwhile, has headed Audi Design since 2014. He first joined Audi from Volkswagen AG, leading the firm's exterior design studio. Lichte's time at Audi saw new generations of serial best sellers introduced as well as the brand's first standalone electric model series including the Audi e-tron, the e-tron GT, and the Q4 model family.
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