Audi stars at the Berlin International Film Festival

To mark the 70^th anniversary of the Berlinale and Audi's seventh season as its principal sponsor, Audi celebrated the diversity of artistic positions and open discourses together with trendsetting talents and international film greats such as Helen Mirren, Margaret Qualley, Johnny Depp and Salma Hayek.

Purely electrical drives to the red carpet were delivered thanks to the Audi e-tron and the two new plug-in-hybrid models, the Audi A8 TFSI e and A7 Sportback TFSI e.

The cars ensured that the stars of the international film industry made an exciting appearance. The new Audi e-tron Sportback opened the red carpet of the Berlin International Film Festival and used its new digital matrix LED head lights to project a video clip onto a screen as an act of homage to mark the 70^th anniversary.

Audi also awarded the Audi Short Film Award to Adrien Merigeau for the film titled Genius Loc. The film follows Reine, a young loner, who wanders around the city at night. Reine is on the search, but she does not know what she is looking for. Through the film's delicate drawings and fluid animations, we see the world through her eyes and her perception becomes tangible.

A free-of-charge cultural program was also open to the public at the Berlinale Open House, where Audi showcased additional wide-ranging discussions, interviews, workshops and concerts together with the Berlinale.

The issue of sustainability was presented at the open house by the United Nations Climate Ambassador and Audi Formula E Race Driver Lucas di Grassi and discussed with the public. In addition, the Berlinale Lounge Nights provided the perfect way to round off the event-filled days at the festival.