Audi's new concept previews a new era of design

Audi is preparing to enter a new era of design at the Los Angeles Auto Show - which begins on the 19^th of November. The brand with the four rings will present the first show car to bear the signature of its new Head of Design, Marc Lichte, who was appointed Head of Audi Design in February 2014.

For Lichte, the core competences of the brand: sportiness, lightweight design and quattro drive, all have a high level of importance. In a new and highly emotional design idiom, Marc Lichte communicates the technical competence and uncompromising product quality of the Audi brand. The concept car at the Los Angeles Auto Show marks a new beginning in Audi Design - both exterior and interior.

Marc Lichte began his professional career at Volkswagen in 1996, while still a student at Pforzheim University studying transportation design. After joining the company, he worked as an Exterior Designer before being appointed Head of the Exterior Design Studio in 2006. At Volkswagen, Marc Lichte worked on production models that include several generations of the Golf and the Passat, in addition to the Touareg and the Phaeton.