BMW to showcase new iX3's key innovations at CES 2026

BMW has said that its new iX3, along with its trailblazing innovations, will be shown at the Consumer Electronics Show (CES) 2026, which will take place from 6 to 9 January 2026 at the Las Vegas Convention Centre.

Event-goers will be able to experience the BMW Panoramic iDrive with the new AI-powered BMW Intelligent Personal Assistant in the iX3. Through its collaboration with Amazon, BMW becomes the first automaker to integrate Alexa+ technology into its vehicles. With natural dialogue and intelligent capabilities, the system moves beyond simple voice commands to deliver a context-aware, personalised experience that helps drivers stay focused on the road.

The iX3 is also said to represent a leap forward in development, and BMW has even gone so far as to say that the advances made in terms of design and technology create the impression that a complete vehicle generation has been skipped.

Spearheading the arrival of the Neue Klasse, the iX3's showcase will offer customers the latest design and technological innovations, which will shape the brand's entire model range moving forwards. The technologies of the Neue Klasse will be incorporated into a total of 40 new models and model updates between now and 2027.