Cupra and Primavera Sound join forces to inspire the world from Barcelona

Spanish automaker Cupra and Primavera Sound, one of Europe's largest music festivals, will be kicking off a new era together from Barcelona. Both companies have announced a three-year partnership that will aim to export new ways of experiencing music. 

Ahead of the next Primavera Sound festival in 2022, the two brands have unveiled a teaser of the artist lineup, featuring the all-new, 100 percent electric Cupra Born.

Cupra and Primavera Sound begin their collaboration at key moments for both brands. Cupra is about to lauch the Born, its latest model that stands out with its stimulating design and exceptional performance.

Next year's festival will also mark Primavera Sound's 20th anniversary, which is set to become a benchmark for urban festivals around the world. It is the largest open-air cultural event in southern Europe.

After more than a year without live music due to COVID-19, Cupra and Primavera Sound aim to create new, unforgettable and emotional musical experiences for fans.

The two brands are also working on new projects, yet to be announced, that will take the traditional musical experience beyond the festival, allowing music lovers from all over the globe to experience it in a different way.

The artists performing at Primavera Sound 2022 will be announced on 25 May, during which the Cupra Born will also make its world premiere.