Cycle & Carriage launches a 360-degree aftersales branding campaign

Cycle & Carriage has launched a new 360-degree Aftersales Branding Campaign that covers a multitude of platforms: print, radio, digital, content and social media.

A recent external study undertaken by Cycle & Carriage showed that many of its customers do not really know what goes on behind their servicing and maintenance visit., and may not always tell whether a servicing job has been done well. Through this campaign, the company hopes to help these customers and the general public to be more discerning and be able to understand better what is involved when they bring their cars to service centres and workshops.

As the campaign message goes, "You wouldn't go to a second class doctor, so why take your car for a second class service? For greater peace of mind, trust Cycle & Carriage."

The campaign features a new website, with interesting articles and humorous videos. You can also access the new Cycle & Carriage Aftersales (Singapore) YouTube channel to watch these videos and share with your friends and family.