Cycle & Carriage reveals new DS 5 brand ambassador

Cycle & Carriage France Pte Ltd have announced that Mediacorp artiste Shaun Chen is the brand ambassador for the new DS 5.

The new DS brand identity, 'Spirit of Avant-Garde', is the philosophy of those who have an exciting vision for the future. In the short span of 18 months since the launch of its new identity, there are now 580,000 proud owners of DS worldwide.

With an established track record of 14 years in the media industry, with his latest win as the Best Actor in the Star Awards 2015 and being one of the Top 10 most popular male artiste, Shaun exudes an unwavering passion in his role as an artiste. Shaun Chen's distinct charisma and forward thinking approach in life are qualities in line with the DS brand identity.

For this same reason, Mediacorp artiste Shaun Chen was specially selected to be the face of the newly launched DS 5 flagship model. As the brand's true flagship model, the new DS 5 reflects the best in brand expertise and inaugurates the new front face that will characterise the identity of the brand's future models.