DENZA's new campaign will be launched by James Bond

BYD has announced that British actor Daniel Craig is launching a new campaign for DENZA, its premium sub-brand, to coincide with its global expansion in 2026.

This partnership is said to represent significant worldwide recognition for DENZA, which is building up to its first European model launch for its flagship Z9GT shooting brake. This is set to be held on 8 April 2026 at the Palais Garnier opera house in Paris.

Commenting on the collaboration, BYD said that Daniel Craig's qualities - a combination of strength, sophistication, and authenticity - resonates deeply with what its sub-brand DENZA stands for. "Together, we want to show how technology, design, and emotion can come together to create a new vision of premium mobility."