Ford Evos Concept previews Ford's future design language
02 Sep 2011|2,527 views
Ford says that the Evos’ styling will form the basis for the next generation of Ford cars, MPVs and crossovers, with the first actual production car to feature the new design language set to arrive in the market in 2012. Ford added that the most important element of the new design is the brand new ‘face of Ford’, namely the inverted trapezoid grille that was seen in the Focus Electric and the new Focus ST.“The first fruit of this vision will be ready sooner than you might think – you'll see it in around four months rather than four years” said Ford Group vice president, design and chief creative officer, J Mays. “We can’t wait to introduce the first production car to include this new Ford design to our global customers.”
The Evos Concept is a fastback coupe which is said to reinforce the models’ driving dynamics and distinguishes it from its competitors. Ford claims that they have evolved the Kinetic Design concept to a simpler approach while at the same time incorporating “the new face of Ford” as shown in the Focus ST and the Focus Electric. The Evos features four gullwing-style doors that open upwards, which is unlikely to make it to production, while the interior has a futuristic dashboard.
“The Ford Evos Concept is a strong statement of intent from the global design team," said Mays. "We believe that the new generation of buyers around the world has higher expectations for a more premium design language in all products. This played an important role in shaping this fresh design DNA.”
Ford says that the Evos’ styling will form the basis for the next generation of Ford cars, MPVs and crossovers, with the first actual production car to feature the new design language set to arrive in the market in 2012. Ford added that the most important element of the new design is the brand new ‘face of Ford’, namely the inverted trapezoid grille that was seen in the Focus Electric and the new Focus ST.
“The first fruit of this vision will be ready sooner than you might think – you'll see it in around four months rather than four years” said Ford Group vice president, design and chief creative officer, J Mays. “We can’t wait to introduce the first production car to include this new Ford design to our global customers.”
The Evos Concept is a fastback coupe which is said to reinforce the models’ driving dynamics and distinguishes it from its competitors. Ford claims that they have evolved the Kinetic Design concept to a simpler approach while at the same time incorporating “the new face of Ford” as shown in the Focus ST and the Focus Electric. The Evos features four gullwing-style doors that open upwards, which is unlikely to make it to production, while the interior has a futuristic dashboard.
“The Ford Evos Concept is a strong statement of intent from the global design team," said Mays. "We believe that the new generation of buyers around the world has higher expectations for a more premium design language in all products. This played an important role in shaping this fresh design DNA.”
“The first fruit of this vision will be ready sooner than you might think – you'll see it in around four months rather than four years” said Ford Group vice president, design and chief creative officer, J Mays. “We can’t wait to introduce the first production car to include this new Ford design to our global customers.”
The Evos Concept is a fastback coupe which is said to reinforce the models’ driving dynamics and distinguishes it from its competitors. Ford claims that they have evolved the Kinetic Design concept to a simpler approach while at the same time incorporating “the new face of Ford” as shown in the Focus ST and the Focus Electric. The Evos features four gullwing-style doors that open upwards, which is unlikely to make it to production, while the interior has a futuristic dashboard.
“The Ford Evos Concept is a strong statement of intent from the global design team," said Mays. "We believe that the new generation of buyers around the world has higher expectations for a more premium design language in all products. This played an important role in shaping this fresh design DNA.”
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