Ford extends sponsorship of the UEFA Champions League
10 Dec 2011|2,034 views

“Our new three-year agreement shows how strongly we feel about this partnership,” said Stephen Odell, chairman and CEO, Ford of Europe. “For a global company like ours, the UEFA Champions League is an ideal platform to connect with millions of people around common values.”
Ford said that its German arm would celebrate the 2012 UEFA Champions League Final being held in Munich with the launch of a new series of “Champions” special value models, as well as delivering 200 vehicles featuring the 2012 UEFA Champions League Final livery to support transport logistics at the Final.
Ford has been an official partner and vehicle supplier to the UEFA Champions League for 20 consecutive years, and the carmaker has now announced that it is extending its sponsorship of the football competition through to June 2015.
“Our new three-year agreement shows how strongly we feel about this partnership,” said Stephen Odell, chairman and CEO, Ford of Europe. “For a global company like ours, the UEFA Champions League is an ideal platform to connect with millions of people around common values.”
Ford said that its German arm would celebrate the 2012 UEFA Champions League Final being held in Munich with the launch of a new series of “Champions” special value models, as well as delivering 200 vehicles featuring the 2012 UEFA Champions League Final livery to support transport logistics at the Final.
“Our new three-year agreement shows how strongly we feel about this partnership,” said Stephen Odell, chairman and CEO, Ford of Europe. “For a global company like ours, the UEFA Champions League is an ideal platform to connect with millions of people around common values.”
Ford said that its German arm would celebrate the 2012 UEFA Champions League Final being held in Munich with the launch of a new series of “Champions” special value models, as well as delivering 200 vehicles featuring the 2012 UEFA Champions League Final livery to support transport logistics at the Final.
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