Ford launches the 2021 F-150 with a lifestyle campaign advertisement

Ford Motor Company and famed DJ D-Nice are teaming up to launch the new 2021 F-150 in a new multicultural lifestyle campaign called 'More Than Tough.'

Derrick Jones, better known by his stage name D-Nice, is a multitalented music artist, producer and DJ who began his musical career in the mid-1980s. Last March, shelter-in-place orders brought the live entertainment industry to a halt. Alone in his home missing friends and family, D-Nice combated the loneliness head-on and created his now famous 'Club Quarantine.' This original, inventive response to the pandemic provided a virtual dance club for millions of people to unite and collectively cope as D-Nice spun musical hits for hours on end.

A 'Work It Out' 30-second television spot features D-Nice driving to a gig in a 2021 F-150 filled with DJ equipment. Respecting social distancing rules and his responsibilities toward masking up, D-Nice brings the party to the partygoers, utilising the F-150's onboard power supply to run his equipment.

The F-150 campaign includes digital and social activations and can be heard on select podcasts. Social extensions bring to life an intersection of stories showcasing a male artist and female caterer who use their F-150 trucks to come together with D-Nice to celebrate a momentous occasion, with the hip-hop classic 'Call Me D-Nice' serving as the soundtrack.

"Being tough has new meaning to me after partying in Club Quarantine with some of the strongest people I have ever met," said D-Nice. "I'm proud to help introduce the all new 2021 Ford F-150 to take your hustle to the next level."