Honda and Sony are another step closer to producing EVs together
17 Jun 2022|1,121 views
What happens when two rather dissimilar Japanese giants put their heads together for an electric car? It seems we're about to find out very soon.
Honda and Sony announced on 16 June 2022 that they had signed a joint venture agreement for the production of EVs and provision of mobility services. The move comes just three months after the two firms signed a Memorandum of Understanding for a "strategic alliance" in the mobility field.
As Electrek has pointed out, it appears that Sony has been given top billing for the new company, although the joint venture's confirmed six-member board has been split evenly with some big names from Honda. Called 'Sony Honda Mobility Inc.', the new firm will be headquartered in Tokyo, Japan, and should already be established by the time 2022 comes to a close. Then, by 2025, the sale of EVs and provision of mobility services should begin.
Honda and Sony will both bring different strengths to the table, given their separate areas of expertise. Tapping on Honda's strengths in the auto industry, the collaborative venture is hoping to leverage on the carmaker's environmental and safety technologies, vehicle body manufacturing capabilities, and experience in after-sales service management.
The joint venture will see Sony contributing imaging, sensing, network and entertainment technologies On the other hand, Sony appears to be packing even bigger guns in terms of cutting-edge tech. Areas that were explicitly outlined in the press release included "imaging, sensing, telecommunication, network and entertainment technologies". These are the sorts of building blocks that should go into the next era of hyper-connected cars, which will boast infotainment systems we probably cannot picture yet, as well as autonomous driving capabilities.
As seen with other large industry players, Sony Honda Mobility Inc. is also making efforts to point out that it is developing 'mobility services' apart from just the vehicles themselves. Sony's vision, in particular, is to 'make the mobility space an emotional one'. Whatever an emotional space of mobility could mean, your guess is as good as ours.
Although Honda's acceleration into the world of EVs is to be expected, Sony's role in this new venture should also come as no surprise to those who have been paying close attention.
Over a few years of flashy tech show-announcements, the tech and media giant gradually intensified a convincing game plan for entering the auto industry without explicitly acknowledging it as such. Then, in January, it finally announced an official mobility division, and pulled the covers off a rather smart-looking coupe-SUV, called the VISION-S 02.
We said it then, and we'll say it again - we can't wait to see what the masterminds behind the PlayStation and some very sophisticated electronic devices will bring to the world of car-making.
Honda and Sony announced on 16 June 2022 that they had signed a joint venture agreement for the production of EVs and provision of mobility services. The move comes just three months after the two firms signed a Memorandum of Understanding for a "strategic alliance" in the mobility field.
As Electrek has pointed out, it appears that Sony has been given top billing for the new company, although the joint venture's confirmed six-member board has been split evenly with some big names from Honda. Called 'Sony Honda Mobility Inc.', the new firm will be headquartered in Tokyo, Japan, and should already be established by the time 2022 comes to a close. Then, by 2025, the sale of EVs and provision of mobility services should begin.
Honda and Sony will both bring different strengths to the table, given their separate areas of expertise. Tapping on Honda's strengths in the auto industry, the collaborative venture is hoping to leverage on the carmaker's environmental and safety technologies, vehicle body manufacturing capabilities, and experience in after-sales service management.
As seen with other large industry players, Sony Honda Mobility Inc. is also making efforts to point out that it is developing 'mobility services' apart from just the vehicles themselves. Sony's vision, in particular, is to 'make the mobility space an emotional one'. Whatever an emotional space of mobility could mean, your guess is as good as ours.
Although Honda's acceleration into the world of EVs is to be expected, Sony's role in this new venture should also come as no surprise to those who have been paying close attention.
Over a few years of flashy tech show-announcements, the tech and media giant gradually intensified a convincing game plan for entering the auto industry without explicitly acknowledging it as such. Then, in January, it finally announced an official mobility division, and pulled the covers off a rather smart-looking coupe-SUV, called the VISION-S 02.
We said it then, and we'll say it again - we can't wait to see what the masterminds behind the PlayStation and some very sophisticated electronic devices will bring to the world of car-making.
What happens when two rather dissimilar Japanese giants put their heads together for an electric car? It seems we're about to find out very soon.
Honda and Sony announced on 16 June 2022 that they had signed a joint venture agreement for the production of EVs and provision of mobility services. The move comes just three months after the two firms signed a Memorandum of Understanding for a "strategic alliance" in the mobility field.
As Electrek has pointed out, it appears that Sony has been given top billing for the new company, although the joint venture's confirmed six-member board has been split evenly with some big names from Honda. Called 'Sony Honda Mobility Inc.', the new firm will be headquartered in Tokyo, Japan, and should already be established by the time 2022 comes to a close. Then, by 2025, the sale of EVs and provision of mobility services should begin.
Honda and Sony will both bring different strengths to the table, given their separate areas of expertise. Tapping on Honda's strengths in the auto industry, the collaborative venture is hoping to leverage on the carmaker's environmental and safety technologies, vehicle body manufacturing capabilities, and experience in after-sales service management.
The joint venture will see Sony contributing imaging, sensing, network and entertainment technologies On the other hand, Sony appears to be packing even bigger guns in terms of cutting-edge tech. Areas that were explicitly outlined in the press release included "imaging, sensing, telecommunication, network and entertainment technologies". These are the sorts of building blocks that should go into the next era of hyper-connected cars, which will boast infotainment systems we probably cannot picture yet, as well as autonomous driving capabilities.
As seen with other large industry players, Sony Honda Mobility Inc. is also making efforts to point out that it is developing 'mobility services' apart from just the vehicles themselves. Sony's vision, in particular, is to 'make the mobility space an emotional one'. Whatever an emotional space of mobility could mean, your guess is as good as ours.
Although Honda's acceleration into the world of EVs is to be expected, Sony's role in this new venture should also come as no surprise to those who have been paying close attention.
Over a few years of flashy tech show-announcements, the tech and media giant gradually intensified a convincing game plan for entering the auto industry without explicitly acknowledging it as such. Then, in January, it finally announced an official mobility division, and pulled the covers off a rather smart-looking coupe-SUV, called the VISION-S 02.
We said it then, and we'll say it again - we can't wait to see what the masterminds behind the PlayStation and some very sophisticated electronic devices will bring to the world of car-making.
Honda and Sony announced on 16 June 2022 that they had signed a joint venture agreement for the production of EVs and provision of mobility services. The move comes just three months after the two firms signed a Memorandum of Understanding for a "strategic alliance" in the mobility field.
As Electrek has pointed out, it appears that Sony has been given top billing for the new company, although the joint venture's confirmed six-member board has been split evenly with some big names from Honda. Called 'Sony Honda Mobility Inc.', the new firm will be headquartered in Tokyo, Japan, and should already be established by the time 2022 comes to a close. Then, by 2025, the sale of EVs and provision of mobility services should begin.
Honda and Sony will both bring different strengths to the table, given their separate areas of expertise. Tapping on Honda's strengths in the auto industry, the collaborative venture is hoping to leverage on the carmaker's environmental and safety technologies, vehicle body manufacturing capabilities, and experience in after-sales service management.
As seen with other large industry players, Sony Honda Mobility Inc. is also making efforts to point out that it is developing 'mobility services' apart from just the vehicles themselves. Sony's vision, in particular, is to 'make the mobility space an emotional one'. Whatever an emotional space of mobility could mean, your guess is as good as ours.
Although Honda's acceleration into the world of EVs is to be expected, Sony's role in this new venture should also come as no surprise to those who have been paying close attention.
Over a few years of flashy tech show-announcements, the tech and media giant gradually intensified a convincing game plan for entering the auto industry without explicitly acknowledging it as such. Then, in January, it finally announced an official mobility division, and pulled the covers off a rather smart-looking coupe-SUV, called the VISION-S 02.
We said it then, and we'll say it again - we can't wait to see what the masterminds behind the PlayStation and some very sophisticated electronic devices will bring to the world of car-making.
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