Honda takes on a new approach for the e:Ny1

Honda is stepping up its efforts in encouraging its customers to 'Go Electric'. 

In an effort to push its customers to turn to electric vehicles, the brand has refined the pricing, while expanding the ways customers can purchase the e:Ny1 electric vehicle (EV). 

As one of Honda's more recent EVs, the e:Ny1 has been made more accessible through diverse and convenient purchasing options alongside a refined price, encouraging customers to opt for EVs

Starting from 23 April, customers in the U.K. will be able to purchase the e:Ny1 online, in-store at Honda's retailers or via a blend of both methods. Honda says this creates a more diverse and convenient shopping experience for customers, since the entire car buying process can be conducted seamlessly with the bespoke blend preferred by the customer. 

For instance, customers interested in test driving the e:Ny1 can book a test drive on the Honda U.K. website with an option to order the car at their local retailers. Alternatively, they are also able to place their orders purely online. 

Interestingly, Honda has also revised the pricing structure for the electric crossover, making it slightly cheaper to buy for U.K. customers than before. With the new pricing and approach towards the sales process of the e:Ny1, the brand states that it is encouraging the adoption of electric mobility through added convenience.