Hyundai celebrates Earth Day with BTS in new film

Hyundai is commemorating Earth Day with a new film as part of its Global Hydrogen Campaign with the global K-pop group BTS.

The newly released film features spectacular sceneries with BTS members each highlighting a beautiful element of the great nature that we must treasure - 'emerald ocean', 'pure-white, 'sky blue', 'sun-kissed', 'crystalline raindrops', 'starlit', and 'woody fresh'.

Hyundai's flagship Fuel Cell Electric Vehicle (FCEV), the Nexo appears toward the end of the film, presenting the company's vision of hydrogen energy as the positive energy for a better tomorrow. The film reaffirms Hyundai's commitment to sustainabilty while serving as a reminder to keep our planet clean.

The 60 and 120 second versions of the film premiered globally on the firms' YouTube channel and will air as TV commercials on major networks around the world over the next few weeks.

BTS has been promoting sustainable mobility as the Global Brand Ambassador for Hyundai under the slogan hashtag 'BecauseofYou', and has helped the brand communicate its sustainable messages with millennials. Earlier this year, the world-renowned group starred in another film presenting Hyundai's clean mobility vision, which was screened on a digital billboard at Times Square in New York City. The seven members of the group also arrived at the 62^nd Grammy Awards riding in the ultimate zero-emission vehicle, the Nexo.

Another leg of the Global Hydrogen Campaign is the hashtag 'DarkSelfieChallenge'. The online event is an easy way for people to take part in Earth Day while staying at home by switching off their lights and taking a selfie in the dark with only a flashlight.

Participants are encouraged to share their photos on social media with the hashtags 'DarkSelfieChallenge' and 'EarthDay' until 4 May 2020. BTS members are also joining the challenge as a demonstration of their commitment to the environment.

Earth Day is observed on 22 April every year with various events taking place around the world in support of the environment, including the dimming of lights in major cities. In 2019, Hyundai Motor worked with the Seoul Metropolitan Government and used five Nexo vehicles to generate power to light up the facade of the Seoul Metropolitan Library during the city's lights off event.

Watch the 60 second version of Hyundai's new film on its Youtube channel here.