Hyundai recruits world-renowned luxury car designer SangYup Lee

Hyundai Motor announced that world-renowned designer SangYup Lee, former Head of Exterior and Advanced Design at Bentley, will become the Vice President of Styling at the Hyundai Design Centre starting from June.

Building on his past experience of designing various luxury cars, Lee will be in charge of design strategies and directions, as well as lead design innovations in areas of interior and exterior design, colour and materials of both Hyundai Motor and the Genesis brand with Senior Vice President Luc Donckerwolke.

"The innovative design and surprising growth of Hyundai Motor has always made me proud as a Korean while I worked overseas. Now, I want to contribute in creating world-leading automobile designs for both Hyundai Motor and the Genesis brand," said Vice President Lee.

"Vice President Lee has proven himself as one of the world's best automobile designers in the global platform. His design philosophy to pursue new challenges and innovations matches the DNA of Hyundai Motor," said Senior Vice President Luc Donckerwolke.