Hyundai to showcase future design ideas at Milan Design Week

Hyundai Motor Company believes that good design is about creating the right kind of connections at the right time. Designing quality connections - with each other, with materials, with spaces, or with time itself - equates to designing a personalised experience. In light of this, Hyundai has announced its participation at this year's Milan Design Week between 9 to 14 April.

Under the banner 'STYLE SET FREE', the company will highlight its innovative vision for how vehicles will become individual living spaces. The company will also be introducing Smart Docent, an audio guide for the exhibition, for the first time in Milan. Smart Docent will also feature at future Hyundai events.

Wonhong Cho, Executive Vice President and Chief Marketing Officer at Hyundai Motor, is excited about the event and Hyundai's accompanying exhibition. He says, "Milan Design Week is the perfect place to showcase 'STYLE SET FREE', which creatively demonstrates how Hyundai interprets a unique customer in-car experience in the future."