Hyundai vehicles now available for purchase on Amazon Autos
30 Jan 2025|271 views
Taking the e-commerce scene to a whole new level, customers in the U.S.A can now browse, order, and finance any new Hyundai vehicle through a participating Hyundai dealer directly on Amazon Autos - which can be found on Amazon's website and app - and schedule a pickup. Currently, Hyundai is the first and only brand available on Amazon Autos.
Additionally, this creates another way for Hyundai dealers to build awareness of their inventory and offer more convenience to their customers.
To support the launch, Hyundai will embark on an extensive marketing campaign that includes integrated partnerships, TV and digital video advertising, and social extensions, with its new ads highlighting the joy and simplicity of "Add to Cart".
The content will air nationally, including during upcoming professional American football and basketball games, and on Amazon Prime Video properties.
Furthermore, Hyundai is also spotlighting key consumer benefits such as ease and convenience in a mini-campaign series titled "In the Time it Takes", which will run on digital and social channels beginning in mid-January 2025 through March 2025.
The integrated program was developed in collaboration with Hyundai's creative agency of record, INNOCEAN U.S.A, while its media agency, Canvas, coordinated the media buys.
Taking the e-commerce scene to a whole new level, customers in the U.S.A can now browse, order, and finance any new Hyundai vehicle through a participating Hyundai dealer directly on Amazon Autos - which can be found on Amazon's website and app - and schedule a pickup. Currently, Hyundai is the first and only brand available on Amazon Autos.
Additionally, this creates another way for Hyundai dealers to build awareness of their inventory and offer more convenience to their customers.
To support the launch, Hyundai will embark on an extensive marketing campaign that includes integrated partnerships, TV and digital video advertising, and social extensions, with its new ads highlighting the joy and simplicity of "Add to Cart".
The content will air nationally, including during upcoming professional American football and basketball games, and on Amazon Prime Video properties.
Furthermore, Hyundai is also spotlighting key consumer benefits such as ease and convenience in a mini-campaign series titled "In the Time it Takes", which will run on digital and social channels beginning in mid-January 2025 through March 2025.
The integrated program was developed in collaboration with Hyundai's creative agency of record, INNOCEAN U.S.A, while its media agency, Canvas, coordinated the media buys.
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