Jaguar XJ50 celebrates five decades of saloon

Jaguar is marking 50 years of its flagship XJ luxury saloon - the choice of business leaders, celebrities, politicians and royalty for five decades - with the launch of a new special edition model.

Available in both standard and long wheelbase with a 3.0-litre diesel (300bhp) powertrain, the exterior updates for the XJ50 include Autobiography-style front and rear bumpers. These mark the anniversary edition out alongside purposeful new 20-inch Venom wheels, a black front grille and unique badging to the rear and side vents, while the striking colour palette includes Fuji White, Santorini Black, Loire Blue and Rosello Red. 

Inside, the luxurious cabin features soft-grain diamond-quilted seats with an embossed leaper on the headrests and an XJ50 logo on the centre armrest. Unique intaglio branding and XJ50-badged illuminated treadplates also differentiate the anniversary edition, alongside anodised gearshift paddles and bright metal pedals.

The XJ Series 1 started the distinctive dynasty in 1968 and for eight generations, the luxury saloon has been turning heads around the world. Whether transporting VIPs and politicians, or acting as the preferred vehicle for business leaders and royalty, the XJ has been a mainstay on our roads for five decades. 

Innovating since its arrival, the XJ has epitomised the forward-thinking approach that has set Jaguar's luxury saloon apart over the past 50 years. Four years into its life it became the world's only mass-produced 12-cylinder four-door car and, with a top speed of 225km/h, it was also the fastest four-seater of its time.