Kia to present the Niro SAV concept at upcoming Frankfurt Auto Show

Not to be confused with the Romulan of the same name, the Kia Niro, hints at a possible future B-segment contender ready to take on the urban environment with style and firmness. The upcoming Korean marque will preview an innovative new powertrain when it is revealed on the 10^th of September in Germany. 

The car was designed at Kia's Frankfurt design studio - less than a kilometre away from the IAA Exhibition hall - under the direction of Chief Designer Europe, Gregory Guillaume. According to Kia, the Niro combines a mischievous character in a clearly robust and substantial yet stylish bodyshape featuring a mix of contrasting materials - including stainless steel in a compact yet purposeful dimension.

Born out of Kia's grit to seek new compact car options for the individualistic and demanding driver for whom size is an issue, Niro features intriguing elements not always associated with smaller cars and has been created in Europe with European tastes and expectations very much in mind.

The Niro's unveiling in Frankfurt will be used to gauge potential customer response for future showroom models.