Kia commemorates 80th anniversary with new concept car

To commemorate its 80^th anniversary, Kia held a special ceremony and opened a new exhibition at the Kia Vision Square in Yongin, South Korea.

But arguably the highlight of the celebrations was the unveiling of the Vision Meta Turismo concept car, which is said to embody Kia's vision for a new era of mobility. The concept combines driving performance with a lounge-inspired interior and is described as a modern reinterpretation of three core experiences: Performance driving, immersive driving experience through digital interaction, and spaciousness of the lounge space.

The Vision Meta Turismo concept car is said to embody Kia's vision for a new era of mobility

Its exterior reflects the Kia design philosophy: "Opposites United", featuring a futuristic silhouette that blends soft surfaces with geometric elements. Inside, the design enhances human-mobility interaction through digital technology and creates a highly immersive experience for both drivers and passengers, with unique design elements and a spacious layout.

A highlight is the Vision Meta Turismo's steering wheel, which reimagines the next gen intuitive driving interface. It offers a more immersive driving experience with three digital modes - Speedster, Dreamer, and Gamer - utilising AR Head-Up Display technology to deliver tailored user experiences for different driving environments. The AR HUD integrates smart glass into the vehicle, enabling drivers to view virtual graphics as if they are floating above the road in three dimensions.

Kia has said that it will unveil further information on the Vision Meta Turismo concept in the near future.