Kia unveils PBV Experience Centre

Kia has opened its first dedicated Platform Beyond Vehicle (PBV) hub, the PBV Experience Centre, in Pyeongtaek, South Korea. This marks a key milestone in its PBV journey, a month after completing its specialised PBV production facility.

The PBV Experience Centre will present Kia's complete PBV lineup in a single venue, curated by purpose, trim, and colour. Under Kia's PBV vision, it serves as a business platform with modular spaces designed for events, networking, and collaboration.

The PBV Experience Centre will provide an immersive experience for both business clients and the public

It will also offer business guests separate tours of the Hwaseong Evo Plant and the nearby Namyang R&D Centre, as well as a test drive programme with model-specific courses. And not just that, an AR and Curation Kiosk will also be located at the hub, featuring interactive technologies such as an AR Simulator that uses tablets to explore functionalities, colours, and designs for each model, as well as a Curation Kiosk that recommends the PBV best suited to each visitor's lifestyle.

Kia has also said that it plans to expand the PBV Experience Centre to showcase upcoming PV5 derivative models launching in 2026.