Lamborghini confirms production of the Urus SUV

Automobili Lamborghini has announced a luxury Sport Utility Vehicle (SUV) as a third model to join its product range. The market introduction of the series model is planned for 2018. Over the lifecycle of the new vehicle, the company will invest hundreds of millions of Euros.

Production of the new Lamborghini SUV in Sant'Agata Bolognese will see significant development of the factory site, increasing from the current 80,000m² to an area covering 150,000m². The project will include the construction of new facilities, such as a new production line, warehousing and enlargement of the R&D department. The addition of a third model line will also provide important opportunities for the supplier network in Italy and internationally, and have a strong impact on human resources: Lamborghini intends to hire 500 new employees.

A luxury SUV sees Lamborghini challenging an unexploited, fast-growing and fascinating car segment, and expanding its clientele significantly. These will include Lamborghini super sports car customers who to date have driven SUV models from other brands, as well as families and customers new to the Lamborghini marque.

Distribution of volumes will be well balanced among the three major sales regions: Europe, the Middle East and Africa, the Americas and Asia Pacific. Target markets will be primarily the U.S.A, China, the Middle East, U.K., Germany and Russia. The annual volumes will be around 3,000 vehicles and will double the company's current sales performance.