Lexus and 100 Thieves continue their partnership

Lexus has announced that it will be extending its partnership with premier lifestyle brand and gaming organisation 100 Thieves.

The new collaboration has seen Lexus building a custom-designed vehicle fleet for 100 Thieves, launching a first-ever apparel collaboration with the firm, and sponsoring 100 Thieves' biggest annual fan event, the Summer Block Party.

The custom-designed fleet comprises of three vehicles: A TX, RX, and LX, with each taking its inspiration from one of 100 Thieves' esports teams. Both the LX and TX feature seating for seven, making them ideal for ferrying a full esports squad, while all vehicles come with built-in screens for on-the-go video reviews and gaming sessions.

Both firms have also launched a limited edition apparel collection comprising of pieces inspired by classic racing video games. Pieces from this collection have been sold at 100 Thieves' Summer Block Party, with only limited quantities offered online with all proceeds from the sale of which set to benefit the Gamers Outreach charity.

Finally, Lexus has also sponsored 100 Thieves' Summer Block Party. Featuring meet-and-greets, a LAN party, a Valorant watch party, and live musical performances, the event also gave members of the public the opportunity to see the custom Lexus fleet in person.