Lotus Evija makes Middle East premiere

The all new Lotus Evija hypercar has made its debut in the Middle East as part of a series of exclusive media and VIP events.

The covers came off at an unveiling at the stunning Lotus Dubai retail outlet, with CEO of Lotus Cars, Phil Popham, and Director of Lotus Design, Russell Carr, presenting the all electric two-seater to invited guests.

They were joined by Karl Hamer, CEO of Adamas Motors - Lotus' retail partner in the United Arab Emirates, plus other members of senior management from both companies.

Opened exactly a year ago, Lotus Dubai sits on the Emirate's Sheikh Zayed Road. It is a 464sqm state-of-the-art facility capable of showcasing up to 10 models from the Lotus performance car range. The Evija will remain in the region for several days, and will also appear at Lotus Abu Dhabi - in Sheikha Salama Building, Zayed The First Street, Al Khalidiyah, before completing a programme of private viewings.

A technical tour de force, the Evija is illustrative of the innovative thinking and ingenuity that has always been part of the Lotus DNA. With a target output of 1972bhp, it is the world's most powerful series production road car.

It has been designed and engineered in the U.K., and will be produced at Hethel, the home of Lotus since 1966, starting next year.

Exclusivity is guaranteed, with production limited to a maximum of 130 cars.

The Evija's arrival in the Gulf states is the latest leg of a world tour which began after the car was unveiled in London on 16 July. It has already visited the Monterey Car Week in the U.S.A, as well as the Japan Lotus Day.