LTA’s Hello Kitty campaign encourages sustainability

LTA has announced that its Hello Kitty Move Lite Adventure is now open for play till 21 November 2025. The campaign encourages participants to adopt more environmentally friendly ways of getting around, such as taking public transport and walking.

Participants can take part in a series of interactive activities to earn coins and badges, and unlock exclusive Hello Kitty's merchandise via the Hello Kitty's Move Lite Adventure website.

The Daily Quest requires participants to answer one public transport-related question each day, where they will earn coins if they are correct

The campaign's activities include the Daily Quest and Virtual Run/Walk Challenge. In addition, from 7 to 21 November 2025, participants can take part in the Digital Stamp Rally by checking in at 15 designated MRT stations to collect unique Hello Kitty digital stamps and coins.

The campaign will conclude with a finale and collection event at One Holland Village from 21 to 23 November, 12:00pm to 08:00pm. Participants can redeem their exclusive merchandise, embark on an exciting physical stamp rally adventure within the mall, and snap photos at the Hello Kitty photobooth.

In conjunction with Hello Kitty's Move Lite Adventure, SimplyGo is giving away exclusive Hello Kitty Move Lite EZ-Link cards to encourage commuters to use the SimplyGo app. From 1 to 21 November 2025, Hello Kitty's Move Lite Adventure participants who register for a SimplyGo account and complete at least 15 public transport trips with their stored value travel cards can redeem the limited-edition card at the finale event.

The Virtual Run/Walk Challenge requires participants to walk or run to complete 12 distance milestones totalling 50km

And from 27 October to 23 November 2025, commuters can also look forward to specially designed Hello Kitty themed trains across three MRT lines (North-East Line, Downtown Line and Thomson-East Coast Line).

Commuters can also participate in LTA's social media contest from 28 October to 9 November 2025 by posting selfies with the themed trains or any Hello Kitty decor at stations for a chance to win exclusive Hello Kitty's Move Lite Adventure medals.