Maserati to collaborate with furniture house Giorgetti

Maserati's latest partner may not be part of the automotive industry, but it is nonetheless a name that also wears its 'Made in Italy' branding proudly: Luxury furniture house, Giorgetti.

The two Italian brands announced the first steps of a long term collaboration at the recent Milan Design Week, which took place in the Italian capital from 7 to 13 March 2025. Specifically, the union of both brands will see the birth of an interior collection, and a Fuoriserie bespoke car in the future.

The collaboration will be helmed by Giorgetti's Creative Director, Giancarlo Bosio, and Maserati's Head of Design, Klaus Busse (pictured)

With both brands embodying the Italian concept of "beautiful and well-crafted", Maserati and Giorgetti state that their partnership was founded upon shared values including an attention to detail, pursuit of perception, and desire to offer unique experiences. The collaboration will also be helmed by Giorgetti's Creative Director, Giancarlo Bosio, and Maserati's Head of Design, Klaus Busse.

On its end, Giorgetti will put together a 'Giorgetti Maserati Edition' interior collection inspired by Maserati's iconic symbol: Neptune's Trident. The furniture house has also revealed that it will pay homage to the sea and "[immerse] itself in the allure of the underwater world".

Back in the automotive world, Maserati has stated that it will create a 'Maserati Giorgetti Edition' based on a one-off of the Grecale Folgore - its first fully electric compact SUV.

Put through the hands of the folks in charge of its Fuoriserie customisation programme, the Maserati Grecale Giorgetti Edition will celebrate elegance, Italian heritage and passion for detail. Maserati has teased that the one-of-one car will also feature a custom-made body colour, and be fitted with an interior featuring some of the refined fabrics and leather materials used in Giorgetti's interior collection.

Both the Giorgetti interior collection and the one-off Grecale will be unveiled on 7 April 2025 in private previews at the Milanese Giorgetti Spiga showroom and Maserati Milan showroom respectively. Plans are underway for the wider public to get up close with them thereafter.