Matthew McConaughey focuses on the new Lincoln Nautilus

Matthew McConaughey focuses, staring intently at the ball. He takes his shot. The cue ball swerves smoothly behind the 8-Ball, then makes a steady left before gliding back to its original path.

"I've never seen that before," says a voice in the background. Fade to flashback - a Lincoln Nautilus effortlessly evading an obstacle in the roadway before seamlessly returning to its original path.

That's one scene from the new Lincoln Nautilus spot 'Ultimate Control', part of a new ad campaign that uses billiards and trick shots to creatively illustrate innovative technologies like those found in Lincoln Co-Pilot360, a standard driver assist package that bundles features previously available only as separate options.