Mazda introduces the gorgeous new Artisan Red Premium colour

Mazda has applied its proprietary Takuminuri painting technology to develop a new special colour, Artisan Red Premium. This colour will be introduced as a premium highlight for vehicles in the current lineup, as well as forthcoming releases in the Large Product group.

Artisan Red Premium, the fourth Takuminuri colour, was developed to extend the range of how the world views red (one of the colours that symbolises Mazda) as a culmination of the Takuminuri evolution to mark the 10^th year since the first colour Soul Red Premium was released.

The concept underlying the design was to create the red found in a mature wine made with high levels of craftsmanship.

Also, similar to Soul Red Crystal, Artisan Red Premium is comprised of three layers: a clear layer, translucent paint layer, and a reflective/absorptive layer. It combines a stunning appearance with a reduced environmental footprint.

For the translucent paint layer, a high-chroma pigment is employed, causing people to perceive the colour to be the reddest of reds.

For the reflective/absorptive layer, Mazda applied a technology that more smoothly aligns aluminum flakes at regular intervals. This was also leveraged for the third Takuminuri colour, Rhodium White Premium.