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Mercedes-AMG to expand with new product line

30 Nov 2014|1,856 views

The performance arm of Mercedes-Benz has achieved record sales of over 40,000 units this year, and aims to double that figure with the launch of a new lineup.

Tobias Moers, Chairman of the Board of Management of Mercedes-AMG GmbH, explains that the AMG models have formed the basis of the brand's growth, which will now be augmented with the launch of the new product lineup

To do this, the Affalterbach-based company will establish a new product line, AMG Sport, to make the brand and its technology more accessible. The AMG Sport models will fill the gap between the AMG Sports package for Mercedes-Benz vehicles and the iconic AMG models.

Despite sitting lower in the company's hierarchy, the AMG Sport models will still stay true to the high-performance brand's claim with uprated engine output, all-wheel drive as standard in selected markets and special chassis components and brake systems from the classic AMG models.

The first two AMG Sport models are scheduled to be unveiled at the International Auto Show in Detroit in January 2015. More models are expected to join this new model lineup in due course.

Mercedes-AMG, the high-performance division of Mercedes-Benz, has achieved a new sales record, selling over 40,000 units globally this year. However, the brand is not resting on its laurels, and aims to double the current figures by 2017.

To do this, the Affalterbach-based company will establish a new product line, AMG Sport, to make the brand and its technology more accessible. The AMG Sport models will fill the gap between the AMG Sports package for Mercedes-Benz vehicles and the iconic AMG models.

Despite sitting lower in the company's hierarchy, the AMG Sport models will still stay true to the high-performance brand's claim with uprated engine output, all-wheel drive as standard in selected markets and special chassis components and brake systems from the classic AMG models.

The first two AMG Sport models are scheduled to be unveiled at the International Auto Show in Detroit in January 2015. More models are expected to join this new model lineup in due course.