Mercedes-Benz tackles gender sterotypes with new toy car

As part of National STEM/STEAM Day in the U.S.A, 50,000 young girls across the U.S.A will engage in programs to challenge gender stereotypes that research shows can impact decisions later in life.

It's all part of 'No Limits,' an initiative created by Mercedes-Benz in partnership with Mattel and the National Girls Collaborative Project, a network of organisations that encourages girls to pursue science, technology, engineering and math (STEM) careers.

The first 'No Limits' programs launched on 8 November 2019 with special workshops in Atlanta, Los Angeles and New York City, where thousands of young children were inspired to think outside of the box when it comes to career aspirations.

Through February 2020, girls across the U.S.A through more than 100 organisations will also engineer toy racetracks, design cars, engage with female role models and attend STEM workshops through programs designed to expand how they see their future.

As a tangible reminder that they can do anything they set their minds to, Mercedes-Benz U.S.A and Mattel will gift 50,000 Matchbox die-cast toy replicas of a very special Mercedes-Benz 220SE to participating children. It was in this car that Ewy Rosqvist defied all odds to become the first woman to compete in and win one of the most gruelling races, the Argentinian Grand Prix, shattering records and the notion that women could not compete.