MINI U.S.A declares 26 August National MINI WTF day
10 Aug 2021|821 views
In an effort to promote a renewal of friendly waving among MINI owners, MINI U.S.A has announced the creation of National MINI Wave to Friends (WTF) Day, which will join an already significant date in MINI's history - 26 August - the birthday of MINI back in 1959.
The new national holiday with its attention-grabbing acronym - which actually doesn't mean what some may initially think - encourages MINI owners of any tenure to 'be the waver' by gesturing to fellow MINI drivers on the road - not only on National MINI WTF Day but every day of the year going forward.
An age-old tradition in the MINI community, the friendly and welcoming 'MINI Wave' has been a signature gesture among MINI owners that reinforced a sense of camaraderie that came with buying a MINI.
A social and digital media campaign supporting National MINI WFT Day in also underway, with the messaging to remain an important brand theme moving forward. The campaign was teased earlier this month on MINI U.S.A's social media handles by featuring actual social posts from owners showing their frustration with other owners not reciprocating the wave when waved upon.
In an effort to promote a renewal of friendly waving among MINI owners, MINI U.S.A has announced the creation of National MINI Wave to Friends (WTF) Day, which will join an already significant date in MINI's history - 26 August - the birthday of MINI back in 1959.
The new national holiday with its attention-grabbing acronym - which actually doesn't mean what some may initially think - encourages MINI owners of any tenure to 'be the waver' by gesturing to fellow MINI drivers on the road - not only on National MINI WTF Day but every day of the year going forward.
An age-old tradition in the MINI community, the friendly and welcoming 'MINI Wave' has been a signature gesture among MINI owners that reinforced a sense of camaraderie that came with buying a MINI.
A social and digital media campaign supporting National MINI WFT Day in also underway, with the messaging to remain an important brand theme moving forward. The campaign was teased earlier this month on MINI U.S.A's social media handles by featuring actual social posts from owners showing their frustration with other owners not reciprocating the wave when waved upon.
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