New Bugatti dealership appointed in Japan

Bugatti has appointed the AOI Group as its official sales and service partner in Japan. This ensures that the French luxury brand now has a third representation in the Asia-Pacific region, in addition to its bases in Hong Kong and Singapore. Overall, Bugatti has a global presence with over 30 dealerships in 19 markets.

The AOI Group has more than 50 years' experience in the automobile industry, with extensive expertise in selling premium and luxury European cars in Japan and overseas. In the middle of next year, it plans to open an exclusive Bugatti showroom as well as a stand-alone Bugatti lifestyle boutique, directly adjacent to the showroom. This will be the first combined Bugatti showroom and boutique in the world, and is the product of a successful brand extension strategy.

The new Bugatti premises will be located in Tokyo's Aoyama district, which is home to the flagship stores of all Japanese and international luxury brands, making it the perfect setting for the French luxury marque. A service centre is also planned which will provide the highest level of service for customers and vehicles in the region, with support from the service team at the company's headquarters in Molsheim, France.