New Peugeot 208: A splash of style with innovative world-first textured paint

Exclusive to the popular supermini and further evidence of the sophisticated style now running through its entire Peugeot model range, distinctive textured paint adds a contemporary twist to the idea of customer choice and individual personalisation.

The textured paint is currently available in two colours, Ice Grey and Ice Silver. For even greater individuality, cars can be specified with an optional Lime Yellow or Menthol White personalisation pack. These are available for the exterior, interior or both.

Textured paint offers several benefits. First and foremost, it emphasises the striking, modern lines of the Peugeot 208, reinforcing its dynamism and elegant design.

Secondly, the texture - which is subtly granular to the touch - is more hard-wearing and easier to care for than conventional matt paint. It offers exceptional resistance to micro-scratching and doesn't suffer through frequent car washing.

Thirdly, because it is applied by production robots at the advanced Poissy manufacturing plant in France, outstanding quality is guaranteed for the lifetime of the car.

Peugeot textured paint is a world-first on a volume production car and is backed by an international patent, which is the result of almost four years of technical development. While the initial coats of anti-corrosion, primer and colour base remain the same as for conventional metallic paint, the innovation is in the composition and application of the lacquer. It features fine particles of silica and micro-balloons of polyamide. The former give the paint its matt appearance, toughness and granular properties while the latter creates its special texture.

Throughout the history of motoring, unique exterior finishes such as these have only been available on limited edition models, or as a very expensive premium hand-applied option.