Opel launches new global campaign for the Corsa

Opel has rolled out a new global advertising campaign titled Yes, of Corsa, to promote the new Corsa hatchback. The campaign is being led by a two-minute video that was directed by Henry Scholfield, who has also directed music videos for artists like Ed Sheeran, Billie Eilish, and Dua Lipa.

The new campaign is designed to be young, digital, and viral in nature, and to appeal to those in search of easy and exciting electric mobility. It utilises a catchy and memorable soundtrack, with cinema-style vignettes, that pose questions such as "Does it have a lot of range?", "Does it charge fast?", or "Is it fun to drive?" The answer to all these questions of course, is a resounding "Yes, of Corsa!"

The campaign will be supported by a new merchandise collection available online or from Opel retailers later in 2023. The new Opel Corsa now comes with Opel's new Vizor front, and is available with two battery-electric powertrains or with highly efficient internal combustion engines.