Pagani Automobile selects ZeroLight

Pagani Automobili has announced the appointment of real-time 3D visualisation specialist ZeroLight, as provider of Pagani's next generation digital retail technology, which is set to enhance the way its cars are demonstrated, specified and purchased.

Horacio Pagani, Founder and Chief Designer, Pagani Automobili said, "The ZeroLight digital retail solution is a critical addition to our vision of how the Pagani customer will discover and configure their Pagani vehicles in the future. Customers visiting our dealerships are taken on a journey that blends the real with the virtual, where mechanical elements; carbon-fibre, paint and leather samples meet a groundbreaking digital representation of the Pagani products."

Powered by ZeroLight's advanced car configurator solution, Pagani's digital showroom will deliver a live and interactive 3D scene of the car that gives the customer complete freedom to explore and customise the virtual vehicle on Ultra High Definition displays located in dealerships.

"There is no better showcase for the capability of ZeroLight's car configurator technology than the automotive and design excellence of a Pagani vehicle," said ZeroLight CEO Darren Jobling.

Pagani and ZeroLight will partner to present the project to dealers and selected customers in private previews during Monterey Car Week.