Peugeot unveils Sea Drive Concept at Paris Boat Show 2017

Peugeot has unveiled the innovative Sea Drive Concept, created in partnership with global leisure craft expert, Beneteau, at the Nautic Paris Boat Show 2017.

Designed and built by Peugeot Design Lab, this unique concept combines the ergonomics of the Peugeot i-Cockpit featured in its popular Sport Utility Vehichle range, with the connected Ship Control technology developed by Beneteau.

The collaborative project illustrates a new way of designing a boat's steering station, heralding the future of power-boating.

The functional demonstrator showcases how the ergonomic design and innovative technology features of the Peugeot i-Cockpit can be utilised not only for automotive interiors, but for a wider range of applications. Peugeot Design Lab was keen to explore new territories, resulting in the partnership between the two iconic French brands with a shared passion for innovation and bold thinking.

The Sea Drive Concept's interior comprises a compact steering wheel for easier, more agile handling, a large 17-inch touchscreen displaying the Ship Control interface for easy access to the boat's electronic functions, a folding panel displaying the main navigational information in the pilot's line of vision in a similar way to Peugeot's vehicle head up display and toggle switches on either side of the wheel for direct access to the main functions at all times.

Elements of Peugeot design can also be seen in the concept's build quality and choice of materials, which are based on its GT trim level, including Nappa leather, copper top-stitching and accents of chrome and satin.