Prague Pride 2025 saw Skoda as the event's main partner

Skoda Auto took part in the 15th Prague Pride Festival (28 July to 4 August 2025) for the fourth consecutive year and, for the first time, served as the event's main partner.

This year's festival centred on the theme "Where is my home?", prompting reflection on safety, acceptance and belonging. As an event partner, Skoda hosted an event stand, where it presented its diversity and inclusion initiatives alongside selected vehicles. In addition, the Skoda Proud employee group also participated in numerous activities as well as walking in the main parade.

Visitors could also view the all-electric Skoda Elroq Respectline, which had already featured prominently during the European Diversity Month in May 2025. Sporting a rainbow theme, the specially themed model also took part in the parade.