Proton and PRO-NET launches the e.MAS 7

Proton is making its first foray into the EV market with its new energy vehicle arm, PRO-NET, launching the e.MAS 7, the brand's first EV.

The car is said to mark a new chapter in Malaysia's commitment to sustainable mobility, and is in line with the National Energy Transition Roadmap (NETR), which plans to achieve net-zero emissions in Malaysia by 2050.

The e.MAS 7 features a Level 2 Advanced Driver Assistance System and a 360 Degree View Camera, and has earned a five-Star ASEAN NCAP rating

The e.MAS 7 is a result of over 7,000 man-hours from Proton's R&D engineers and 100,000km of testing across diverse terrain and harsh weather conditions. It comes with both Prime and Premium variants, which will be available in five colours: Platinum Silver, Turquoise Green, Slate Grey, Quartz Rose, and Lithium White.

Built on the Global Modular Architecture (GMA) platform and powered by a 12-in-1 intelligent electric propulsion system, it features the Cell-to-Body (CTB) battery architecture. The C-segment electric SUV also introduces the advanced Aegis Short-Blade Battery.

PRO-NET has 37 dealers in Malaysia to date, of which 30 will be operational by the end of 2024

In its cabin, it sports ventilated car seats and ample legroom with 33 storage compartments. The 15.4-inch 2.5K resolution touchscreen Display Head Unit (DHU) has an integrated charging map that can locate over 1,700 charging points. The DHU is also paired with a 16-speaker Flyme Sound with WANOS System and 256-colour Ambient Lighting.

Offering a maximum output of 160kW (215bhp) and 320Nm of torque, the e.MAS 7 has a century sprint time of 6.9 seconds. The Prime variant features a 49.52kWh battery with a WLTP range of 345km, while the Premium variant offers a 60.22kWh battery extending the range to 410km. Both variants support DC fast charging, allowing for a 30% to 80% charge in about 20 minutes.