Proton ends 2019 with 100,821 units sold
04 Jan 2020|2,881 views
Proton closed 2019 strongly as the national carmaker hit a significant milestone.
Total sales for the year closed at 100,821 units, marking the first time it has crossed the 100,000 unit threshold since 2015.
The number equates to an increase of 55.7% over the sales volume in 2018, giving Proton the highest sales growth in 2019 for the top five automotive brands in Malaysia. Overall market share for the year is estimated to be at 16.7%, the highest figure since 2014.
A large factor contributing to the firm's successful year was the popularity of the X70, which began its first full year of sales strongly and set the record for being the fastest-selling premium SUV in Malaysia. It maintained its position at the head of its segment for the entire year and ended 2019 with a total of 26,331 units sold, making it the leader within its segment.
Meanwhile, sales of the Proton Saga continued their upward trajectory since its launch on 6 August 2019. The youngest model in Proton's range was again the most popular subcompact sedan with 3,892 units sold in December. Total sales for 2019 closed at 38,144 units, equivalent to a 36% increase in volume.
The firm intends to continue its sales success into 2020 by growing its sales network within Malaysia.
Proton closed 2019 strongly as the national carmaker hit a significant milestone.
Total sales for the year closed at 100,821 units, marking the first time it has crossed the 100,000 unit threshold since 2015.
The number equates to an increase of 55.7% over the sales volume in 2018, giving Proton the highest sales growth in 2019 for the top five automotive brands in Malaysia. Overall market share for the year is estimated to be at 16.7%, the highest figure since 2014.
A large factor contributing to the firm's successful year was the popularity of the X70, which began its first full year of sales strongly and set the record for being the fastest-selling premium SUV in Malaysia. It maintained its position at the head of its segment for the entire year and ended 2019 with a total of 26,331 units sold, making it the leader within its segment.
Meanwhile, sales of the Proton Saga continued their upward trajectory since its launch on 6 August 2019. The youngest model in Proton's range was again the most popular subcompact sedan with 3,892 units sold in December. Total sales for 2019 closed at 38,144 units, equivalent to a 36% increase in volume.
The firm intends to continue its sales success into 2020 by growing its sales network within Malaysia.
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