Rolls-Royce to celebrate bespoke at Salon Prive

Rolls-Royce will showcase two highly Bespoke commissions of a Black Badge Wraith and a Black Badge Cullinan at the 2021 Salon Prive.

Each car is said to be an expression of a client's aesthetic sensibilities and a showcase of the marque's Bespoke capabilities. 

Launched in 2016, Black Badge represents a subversive alter ego of the Rolls-Royce brand. It also represents the first time that Bespoke personalisation extended from the design studio into the marque's engineering centre.

The Black Badge Cullinan will sport a highly contemporary Bespoke Verde Ermes green exterior.A dark chrome Spirit of Ecstasy, blackened stainless steel exterior treatment and exclusive 22-inch part-polished Black Badge wheels also feature on the car.

For the interior, Havana trim has been selected for the seats, which is contrasted by Tan leather panels alongside Cashmere Grey accents for the seat piping.

The Black Badge Wraith on display meanwhile, showcases the marque's surface finish capabilities with bold Iced Premiere Silver coachwork, creating an almost monochromatic effect alongside the dark chrome Spirit of Ecstasy and 21-inch part-carbon fibre Black Badge wheels.

To contrast, the interior colour treatment of this Black Badge Wraith incorporates the marque's vivid Mugello Red.

As in previous years, Rolls-Royce will lead the Tour Prive. For 2021, this rolling concourse will incorporate a 193km tour of the Cotswolds, led by a Rolls-Royce Ghost.

This Rolls-Royce Ghost will be presented in a deep Salamanca Blue. Inside, a Cashmere Grey leather creates a clean and simple aesthetic, reflecting the Post Opulent philosophy that underpins the Ghost, while Navy Blue on the secondary panels of the seats, steering wheel and Cobalto Blue seat piping echo the exterior hue.

Visitors attending this year's Salon Prive at Blenheim Palace will also experience the global public debut of the marque's British showroom specialists, each of whom have created concepts for the Ghost and the Phantom.

Drawing upon a variety of influences, from U.K. local landmarks to British culture, these seven design studies are testament to Rolls-Royce's peerless fluency in bespoke, and demonstrate the extensive scope of the marque's craft, design and engineering competencies.