Seat to lead Volkswagen Group's North African expansion
26 Jun 2018|1,264 views
This decision is framed within the Volkswagen Group's strategy to decentralise its organisation with the goal of gaining speed and efficiency. Seat President Luca de Meo pointed out that the Volkswagen Group has trusted Seat with being the lead brand to steer responsibility for North Africa following the successful project initiated last year in Algeria with the assembly plant in Relizane, which is currently operating at full capacity.
"Leading the Group strategy in an emerging market such as North Africa is a great responsibility, and we are fully committed to making it happen," he said. North Africa is one of the key regions in Seat's globalisation strategy. The company's aim is to increase its international presence outside Europe and strengthen its presence across all five continents.
Algeria plays an essential role in this strategy, as it is a worldwide market with one of Seat's highest sales volumes in 2018, together with Germany, Spain, the U.K. and France, and it is the country with the fastest growing number of deliveries, with 10,700 vehicles sold from January to May, compared to 1,000 in the same period the previous year. In addition, Seat has a solid footprint in other countries of the region, such as Morocco and Tunisia.
This decision is framed within the Volkswagen Group's strategy to decentralise its organisation with the goal of gaining speed and efficiency. Seat President Luca de Meo pointed out that the Volkswagen Group has trusted Seat with being the lead brand to steer responsibility for North Africa following the successful project initiated last year in Algeria with the assembly plant in Relizane, which is currently operating at full capacity.
"Leading the Group strategy in an emerging market such as North Africa is a great responsibility, and we are fully committed to making it happen," he said. North Africa is one of the key regions in Seat's globalisation strategy. The company's aim is to increase its international presence outside Europe and strengthen its presence across all five continents.
Algeria plays an essential role in this strategy, as it is a worldwide market with one of Seat's highest sales volumes in 2018, together with Germany, Spain, the U.K. and France, and it is the country with the fastest growing number of deliveries, with 10,700 vehicles sold from January to May, compared to 1,000 in the same period the previous year. In addition, Seat has a solid footprint in other countries of the region, such as Morocco and Tunisia.
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