SITEX returns with brand new experiential zones and the latest gadgets

SITEX, Singapore's annual consumer and lifestyle IT exhibition, returns to the Singapore Expo for its 29^th edition with brand new zones, fresh concepts, and sensorial immersion features to enhance the entire experience. This year's event is taking place from 23^rd to 26^th November 2017 at Singapore Expo Halls 7 and 8, from 11:00am to 9:00pm.

Jointly organised by SingEx Exhibitions and the Singapore infocomm Technology Federation (SiTF), SITEX 2017 showcases state-of-the-art gadgets and in-depth learning of technology application into everyday lives.

This year, highlights include an Audio Room decked in the latest advancement that audio technology brings; an SiTF Innovation Alley showcasing augmented reality (AR) for interior designing; and a gaming zone introducing revolutionary console, mobile and virtual reality (VR) gaming equipment.

SITEX 2017 will be launching new and never-before-seen experiential zones, which include an Innovation Town and an Audio Room, to connect people to the latest technology and smart solutions. The Innovation Town experiential zone, located at Hall 8, will showcase innovative products and solutions tailored to the evolving needs of the tech community.

It will showcase 10 to 15 start-ups specialising in the areas of the Internet of Things, financial technology, artificial intelligence and VR, HR technology, health technology, as well as e-commerce. Led by Talentguru, the Innovation Town will also include the inaugural Tech Career Fair, which is designed to support the growing technology industry and help match the needs of employers to that of potential employees.

The Audio Room experiential zone, also located at Hall 8, will meet the increasing demand of the audiophile community for exceptional and high-quality sound gadgets, allowing visitors to enjoy a highly satisfying audio experience.

Individual sound pods, located in a simulated audio room located off-stage, will be installed with speakers and headphones provided by exhibitors to capture the unique acoustic preference of audiophiles.

Enthusiasts can also look forward to a personalised, intimate audio experience tailored to every individual's needs and preferences as live music will be transmitted to individual audio headsets, enhancing the couch audio experience.

Later on, the Audio Room will be transformed into a live stage featuring musicians such as Cold Cut Duo, Too Much Drama, The Tonic ft. Jerry, as well as DJ Daryl C, DJ Kaye, DJ Rah and DJ William J from Darker Than Wax.

This year, SITEX is reaching out to the public for help in a TechHunt starring its official mascot, XETIS. On 23^rd November, from 5:30pm to 8:30pm, and 26^th November, from 11:00am to 2:00pm, registered participants of the TechHunt will be deployed to look for clues from various booths across five different zones - Smart Home, Auto Tech, Kids Tech, VR and AR, and the Audio Room.

Utilising the revolutionary ePrism mobile application, participants have to look for an ePrism logo, point at the image and scan for interaction. Upon answering three to five questions, registrants will unlock hints that lead to 'restoring Singapore's IT Lifestyle Digital Playground'. Participants stand a chance to win attractive cash prizes of up to $2,000 and vouchers from different vendors. For more information on SITEX 2017 and the TechHunt, head over to www.sitex.com.sg.