Smart and Trek's partnership births one-of-one Smart #5

Smart has extended its partnership with Trek, co-creating a one-of-a-kind Smart #5 to celebrate this cycling season. The car's paint scheme draws inspiration from Trek's latest Project One ICON "Couler", its 2025 Tour de France paint scheme.

Prior to this collaboration, Smart and Trek had already joined forces on two co-creation projects. The first was the successful "Ultimate Project One", which saw Trek transform its iconic "Madone Gen 8" bicycle into a collaborative custom road bike with Smart. This was followed by an e-MTB co-creation, inspired by the #5 and #5 Brabus respectively.

The Smart #5 combines honest, muscular design with outdoor-focused features and integrated equipment accessories

The #5, Smart's first premium mid-size SUV, serves as the perfect canvas for this collaboration. Positioned as a "Contemporary Adventurer", the #5 combines honest, muscular design with outdoor-focused features and integrated equipment accessories, making it an ideal partner for Trek's cycling adventures.

The car showcases the "Couler" concept inspired by Trek's latest Project One ICON painting, which debuted at this year's Tour de France for the Lidl-Trek men's pro cycling team. The design uses Lidl-Trek's team colours in bold brushstrokes and layered textures, with paint splatters and hand-painted shapes that bring a dynamic, expressive feel.

Meanwhile, Trek flagship stores will work with Smart stores to host "4+2 lifestyle" activities in China and selected global markets. These activities are part of Smart's "open your mind Experience" campaign, which was officially kicked off during the 2025 Auto Shanghai.