Smart launches new brand campaign with pop star Jessie J

Smart has announced a global partnership with multi-platinum U.K. singer-songwriter Jessie J, with this collaboration marking the official launch of "Change of Perspectives", Smart's global brand campaign for 2026.

By pairing an evolving artist with a brand that has boldly outgrown its niche, the campaign delivers a confident challenge to the audience to open their minds and discover the unexpected depth of this new partnership.

This campaign will highlight the Smart #5 alongside the British pop star

The campaign spotlights the Smart #5 as the co-star alongside Jessie J, highlighting the mid-size SUV's design, spacious interior, and immersive in-car experiences, including the signature Sennheiser Sound System.

The campaign also features the Smart #1, a sophisticated all-electric compact SUV. An exclusive brand video will be presented in-venue during Jessie J's China Tour in March 2026, with the content rolling out across social platforms, including Instagram, Facebook, YouTube, Weibo, WeChat, and RedNote (Xiaohongshu).