Subaru reveals new blue and gold racing livery
14 Jan 2019|1,747 views
Subaru of America has unveiled its 2019 motorsports livery, a return to the brand's signature blue and gold colours with a modern, visually striking star cluster graphic inspired by the world-beating Subaru World Rally Team cars of the 1990's and 2000's. The brand also announced a revision to the structure of its racing activities, which will now combine stage rally, rallycross, record attempts, off-road racing, and circuit racing under the banner of Subaru Motorsports.
"These colours are part of our brand's history, and beloved by our enthusiasts," said Alan Bethke, Vice President of Marketing for Subaru of America. "For a generation of rally fans, Subaru is synonymous with blue cars, gold wheels and the iconic star cluster. This new design pays tribute to that heritage, while looking ahead to future success under the Subaru Motorsports name."
The all new design, to officially debut at the North American International Auto Show, features a WR Blue Pearl base colour with gold-painted wheels. A bright yellow graphics package is dominated by the Subaru star cluster on the doors with a prominent sweep that extends to the B-pillars and roof; a bigger, bolder take on the 'Comet' motif made famous by the World Rally Championship-winning Imprezas of Richard Burns and Petter Solberg. The distinctive red logo of Subaru Tecnica International, the brand's performance division, appears on the front side intakes, rear wing endplates and trunklid vent panel.
Subaru of America has unveiled its 2019 motorsports livery, a return to the brand's signature blue and gold colours with a modern, visually striking star cluster graphic inspired by the world-beating Subaru World Rally Team cars of the 1990's and 2000's. The brand also announced a revision to the structure of its racing activities, which will now combine stage rally, rallycross, record attempts, off-road racing, and circuit racing under the banner of Subaru Motorsports.
"These colours are part of our brand's history, and beloved by our enthusiasts," said Alan Bethke, Vice President of Marketing for Subaru of America. "For a generation of rally fans, Subaru is synonymous with blue cars, gold wheels and the iconic star cluster. This new design pays tribute to that heritage, while looking ahead to future success under the Subaru Motorsports name."
The all new design, to officially debut at the North American International Auto Show, features a WR Blue Pearl base colour with gold-painted wheels. A bright yellow graphics package is dominated by the Subaru star cluster on the doors with a prominent sweep that extends to the B-pillars and roof; a bigger, bolder take on the 'Comet' motif made famous by the World Rally Championship-winning Imprezas of Richard Burns and Petter Solberg. The distinctive red logo of Subaru Tecnica International, the brand's performance division, appears on the front side intakes, rear wing endplates and trunklid vent panel.
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