Third Audi City in Berlin is Germany's first virtual showroom

After successful launches in London and Beijing, the world's third Audi City and Germany's first virtual showroom has opened on 'Kurfurstendamm', one of the most prestigious downtown locations in Berlin.

Audi City Berlin presents the brand's entire model lineup in fully digital form. Using innovative media technology, visitors can customise their automobile from several million options and experience it in a realistic 1:1 scale form on ceiling-high powerwalls. Since the Audi City concept made its debut in London in July 2012, Audi has established itself as front-runner in digitalised car sales and has been continually pushing this development.