Audi F1 Team announces multi-year partnership with Adidas

The Audi F1 Team has announced a multi-year partnership with Adidas, which will see the latter become an Official Team Partner.

In addition, as part of this collaboration, both brands will launch the Adidas x Audi F1 collection. This will launch globally in February 2026, ahead of Audi's much-anticipated first appearance on the grid.

The partnership will also see the future Audi F1 Team and Adidas work hand in hand to create a full range of high-performance, style-driven products designed for drivers, mechanics, and the wider team. Created with the latest Adidas technology, the collection will introduce a new perspective on motorsport culture and continue to bring a fresh approach to the paddock and beyond.