Toyota launches new marketing spots for the Prius

Toyota is all ready to capture the hearts of drivers with a new marketing campaign that features the new Prius and Prius Prime.

Titled This is Prius Now, the campaign showcases a host of spots which you can catch on Toyota U.S.A's YouTube channel here. All the spots are unified by a common creative style, despite being from different advertising firms.

The spot title Black Sheep, embedded above and created by Saatchi & Saatchi, sees white sheep popping up throughout an urban landscape, while a black Toyota Prius makes its way past, standing out with its sleek styling and performance.