Unicorn-inspired Audi Q3 brought to life

Audi has brought to life an original post on social media that garnered thousands of engagements and quickly became one of the most-shared stories on the Audi Instagram account.

The Qnicorn is part of the 'Q3 in:03' campaign in collaboration with Gentleman Scholar to help leverage thumb-stopping images and videos that seamlessly fit within the social feeds of millennials.

The Qnicorn is designed to stand out with elements that put a playful twist on the brand's new SUV design language. Staying true to the original post on social media, an Audi Q3 has received a custom-built 0.9m long unicorn horn has been treated with shimmering gold paint infused with glitter and hints of purple.

The vehicle is wrapped in a pearlescent vinyl that produces dazzling rainbows when exposed to light. The Qnicorn's unique wrap and signature horn frame a silhouette that is as distinct as the mystical creature itself. The customisable ambient interior lighting also has been turned purple to bring some of the 'magic' inside.

Audi of America shared the Halloween magic of the Qnicorn with fans by exploring popular neighbourhoods while handing out candy throughout the Washington, D.C. area. The mystical SUV started its journey at a local Cars & Coffee event, before heading to areas popular for millennials celebrating the holiday. The last stop for the Qnicorn was at the Inova Children's Hospital in Great Falls, Virginia, where the children were surprised and thrilled by the Qnicorn's appearance.