Volvo XC90 receives Red Dot 'Best of the Best' Product Design award

The Red Dot 'Best of the Best' Product Design award, based on the results of a 38-strong international jury of experts, was presented to Volvo for the XC90's pioneering design and high-level of quality. The car was chosen from almost 5,000 participating product designs across 31 product categories in the much coveted Red Dot awards.

The XC90 represents a new beginning for Volvo in terms of design philosophy and has been credited with taking the luxury SUV class to a new level. Characterised by precision design and attention to detail, the new SUV paves the way for future Volvo car designs with signature design elements. These include the new face of Volvo with a new Volvo logo and a floating grille, and the celebrated T-shaped 'Thor's Hammer' daytime running lights.

The XC90 design was made possible thanks to the new Scalable Product Architecture (SPA) which will underpin many of Volvo's forthcoming models which supports the dynamic and balanced proportions of the new car.

Carrying the precision and pioneering exterior design inside the car, Head of Volvo Design, Thomas Ingenlath and his team have created a serene and relaxing interior combining the finest natural materials such as leather, wood and crystal with a calming and luxurious take on Scandinavian Design. This is also reflected in the way that Volvo approached the total redesign of the information displays and interaction in the car, reducing complexity and creating a uniquely intuitive interface.

The Red Dot 'Best of the Best' is awarded for pioneering design and is the highest individual Red Dot award: Product Design. Only the outstanding products in a category receive this award - in 2015, only 81 products from 31 categories received the coveted seal of approval.